Coffee culture. Russia.

Coffee culture is definitively not as it use to be before. Once I thought that the extensive expansion of coffee culture trough the espresso coffee shops is finalizing in conquering the world. Aside the market competitiveness and the fact that brands must reach trough many channels to reach consumer, one of them being baristas ans bartenders, waiters in cafes all over the world.
7 years ago, when I reached this part of Russia for the first time, there was no much to see here from the contemporary bar culture in general, even less the locations and concepts they have had.
But thanks to the social media and the availability of the www, and I must say this for the whole world, things have beautifully developed.

Not just that the they have risen the coffee culture in Russia, this huge tea loving country, and that is traditionally, as much as the coffee to Serbs, Greeks, Italians, but you can find some really amazing places, aside from local and international brands of coffee shops...

Saw it on Vkontakte social site, called the guy for directions, and went there to see it for myself. The first craft coffee shop in the city of Naberezhnie Chelny. The man's name is Aleksandr and the guy is a Barista to the core. Funky place to visit if you are in town, great blends, kickass cappuccino and urban vibe to te city center.

Check it out.

BARISTA HOME ON VK