Saturday, December 21, 2013

Classics VS Contemporary

Having all these new age drinks, recovered and recreated from Tiki cocktail Culture, Cuban cocktail Culture, Caribbean long drinks and fancy martinis I found that most of the bars are missing a good classic concept of Cocktails and their simple recreations on their menu. Is it Bartenders? Is it managers, or is it consumers, guests, the general public that does not order these anymore?

I believe that there is a bit of every one of these factors that had the influence on contemporary bar concepts and their menus.

One more, in my opinion crucial factor is media, TV and Internet majorly and marketing concepts of Liquor brands. Even tough, I know quite a few Bar where true classics are at the spotlight.

 Classics are now coming back big time, in their original form or recreated, and they are here to stay.
This one will be my first pick when get back to the bar tomorrow.




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